More people watched Formula 1 on television last year than in 2017, new figures from the sport’s promoter have revealed.
Brazil, Germany and Italy boasted the largest cumulative audiences, the latter despite losing free-to-air coverage of the sport last year. F1 will not be aired live on free-to-air channels in the UK in 2019, with the exception of the British Grand Prix.
The most-watched race of last season in terms of cumulative audience was the Monaco Grand Prix, which drew 110 million viewers, a year-on-year increase of 10%. The Bahrain, French, Austrian, British, Italian and Mexican Grands Prix all attracted viewerships of more than 90 million.
FOM did not release viewing figures for its over-the-top streaming platform F1 TV, which suffered various problems following its launch at last year’s Spanish Grand Prix.
However it did report an increase in its social media fanbase, with a combined 18.5 million followers across Facebook, Twitter, Instagram and YouTube. That represented year-on-year growth of 53%, which FOM said makes F1 “the fastest growing major sport on social media platforms.”
F1 claims a total fanbase of 506 million, around 62% of which was described as “45 or younger”. In a Reddit question and answer session last month F1’s director of market research Matt Roberts said 14% of the fanbase is under the age of 25 and 30% are aged 25-34.
However FOM said 61% of new fans which have discovered the sport in the last two years are under 35 while 36% are under 25, a change it credited to new initiatives such as the F1 eSports Series.
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2018 F1 season
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